Helping enterprise brands stay discoverable as search becomes an answer engine.

I've spent the last eight years inside agencies, mostly running search and growth for businesses that don't fit the standard SaaS-and-DTC playbook everyone writes about — industrial distributors, B2B manufacturers, $50M-to-$500M eCommerce brands with thousand-SKU catalogs and sales cycles measured in months.

That world is changing fast. Buyers are starting their journeys inside ChatGPT and Perplexity, not Google. Decision-makers are using AI to vet vendors before they ever hit a website. The SEO playbooks that worked in 2019 are quietly failing — but most teams are still running them.

My work right now is helping operators see that shift clearly, then build for it. That means rebuilding the technical foundations (schema, entity architecture, content depth), establishing AI visibility as a measurable channel, and tying it all back to real revenue conversations with the C-suite.

In my career I have led marketing at Optimum7, where I cut portfolio marketing costs 43% while launching a new AI SEO service line. Before that I was SEO Director at On The Map Marketing, where I built and trained the SEO team across 40+ accounts. I started in account management, which is to say, I learned to do the work by being the person who had to defend it on the call.