Helping enterprise brands stay discoverable as search becomes an answer engine.
Most enterprise SEO programs are still optimizing for the world before ChatGPT, Perplexity, and AI Overviews. The buyers have moved. The strategy hasn't. I help complex B2B and large eCommerce brands rebuild discovery for the era they're actually selling in.
Selected work, with the unobvious thesis up front.
Case studies will appear here.
Add your first case under WP Admin → Case Studies → Add New. Each case takes a one-line thesis, an excerpt, and up to four headline metrics.
Named systems for the work I do most.
Frameworks are how I package what I've learned across a hundred engagements into something teams can actually run. Each one is documented, versioned, and free to use.
The Discovery Stack
A 5-layer model for evaluating where (and why) a brand is failing to be discovered — from technical infrastructure to entity authority to AI citation. Use it as a diagnostic before any growth investment.
AI Visibility Audit
Standardized methodology for measuring brand presence inside ChatGPT, Gemini, Perplexity, and AI Overviews. Tracks prompt coverage, answer inclusion rate, citation share, and competitor delta.
B2B Migration Playbook
For complex B2B and industrial sites: how to migrate platforms, taxonomies, or domains without losing organic pipeline. Includes the pre-migration checklist that has saved me from career-ending traffic drops.
The Productized Service Map
How to take a custom service and turn it into a productized offering that scales without burning the team. From AI SEO at Optimum7 — pricing, onboarding, delivery, and the meta-systems that hold it together.
The site you're reading is its own demo.
Every page on this site emits Person and Service schema. The /llms.txt manifest is published. Case studies use AI-readable structure. The whole point of what I sell is that brands need to be legible to machines as much as humans — so this site has to be too.
A short version, since you'll skim.
I've spent the last eight years inside agencies, mostly running search and growth for businesses that don't fit the standard SaaS-and-DTC playbook everyone writes about — industrial distributors, B2B manufacturers, $50M-to-$500M eCommerce brands with thousand-SKU catalogs and sales cycles measured in months.
That world is changing fast. Buyers are starting their journeys inside ChatGPT and Perplexity, not Google. Decision-makers are using AI to vet vendors before they ever hit a website. The SEO playbooks that worked in 2019 are quietly failing — but most teams are still running them.
My work right now is helping operators see that shift clearly, then build for it. That means rebuilding the technical foundations (schema, entity architecture, content depth), establishing AI visibility as a measurable channel, and tying it all back to real revenue conversations with the C-suite.
Before going independent on AI visibility work, I led marketing at Optimum7, where I cut portfolio marketing costs 43% while launching a new AI SEO service line. Before that I was SEO Director at On The Map Marketing, where I built and trained the SEO team across 40+ accounts. I started in account management — which is to say, I learned to do the work by being the person who had to defend it on the call.
Edit this section in WordPress: create a page with the slug about.
Two ways to start a conversation.
You're hiring a Director or VP.
I'm selectively open to in-house leadership roles at enterprise B2B, industrial, or large eCommerce brands. Quickest path is a direct email — I'll respond inside 48 hours with a one-page fit summary.
[email protected]LinkedIn: /in/kevinbarrycook
You need an AI visibility program.
I take on a small number of fractional and advisory engagements — usually for CMOs at $50M–$500M B2B or eCommerce brands building AI visibility from scratch. Send a paragraph on what you're solving for.
[email protected]Limited capacity. Currently taking ~2 engagements at a time.