When 17× ROAS isn’t profitable: rebuilding three pool brands around margin, and selling them
"The client was running a 17× ROAS and losing money. We rebuilt three pool brands around margin instead of revenue. The business was eventually acquired."
A 17× ROAS that wasn't making money, three storefronts pulling against each other, and a brand-new owned product line with no traction. We rebuilt the portfolio around margin and the buyer journey across brands. The business was acquired.
Outcome
Acquired
Combined revenue (2025)
$6.4M
Aquamax growth (owned brand)
$4K → $1.76M
Target ROAS, restructured by margin band
4× – 18×