Growing organic revenue 60% in the year SEO collapsed
"2025 was the year SEO traffic collapsed for most brands. We grew organic revenue 60% by going the other direction and locking down commercial queries while everyone else chased blog traffic that was already vaporizing."
A ladder reseller competing against the manufacturers it sells. We rebuilt their commercial query coverage at the category-page level and watched organic revenue grow 60% on flat traffic in a year SEO was supposed to be dead.
Organic revenue (YoY)
+60%
Conversion rate (YoY)
2.1×
Keywords ranking 1–3
+62%
Organic traffic change
~flat (+2%)